Apple Design Awards 2023 celebrate the work of iOS app developers

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Apple Design Awards 2023 celebrate the work of iOS app developers
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Apple Design Awards 2023 exclusive: as Apple rewards developers for the outstanding quality of their App Store wares, we reveal three of this year’s winning apps

AR headset, the conference’s opening day also celebrates the winners of the Apple Design Awards 2023, this year’s iteration of the honours that have been marking excellence, ingenuity and technical achievement in the fields of app and game design since 1997. The awards are divided into six categories – inclusivity, delight and fun, interaction, social impact, visual and graphics and innovation – and two winners from each category have been chosen from a group of 36 finalists.

With apps playing such an influential role in how we live, acknowledging the work of the developers and designers behind them has permeated the mainstream. ‘We live in a time when technology drives culture, and this year’s winners reflect the ways designers continue to meet the moment and empower users with exciting and impactful experiences,’ says Susan Prescott, Apple's vice president of worldwide developer relations.

‘We are so proud that, with the help of the App Store’s global marketplace, anyone with a great idea can turn their vision into a reality, bring it to life and reach more than 650 million people each week across 175 countries. Every year, award winners give us new and better ways to experience apps and games across Apple devices, and we absolutely love taking this opportunity to recognise their craft and intentionality in app design.

In the Innovation category, the app SwingVision analyses its users’ tennis form as they play, which is especially impressive from its integration with . Making use of AI and Apple’s Neural Engine to highlight users’ strengths and areas for improvement, this virtual tennis coach is backed by professional players such as Andy Roddick and James Blake.‘The apps in these categories were chosen for their ability to deliver standout app experiences grounded in great design.

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