Apple is expanding its applied research operations in China to combat the slowdown in iPhone sales. The company plans to bolster its research center in Shanghai and open a new lab in Shenzhen dedicated to testing and research on key products.
This expansion follows a significant drop in iPhone sales in mainland China . As iPhone sales face a slowdown in the largest smartphone market globally, aka China , Apple is expanding its applied research operations in the country. With stiff competition from Huawei and other prominent domestic smartphone makers, Apple is doubling down on its research operations to stay ahead in the game.
Apple revealed its intentions to bolster its research center in Shanghai, with a focus on supporting all its product lines. Additionally, the tech giant plans to open a new lab in Shenzhen by the latter half of 2024. This new facility will be dedicated to testing and research, focusing on key products such as the iPhone, iPad, and more. The company underscored that the upcoming facility in Shenzhen will enhance its collaboration with local suppliers and provide support for local employees. Apple's vice president and managing director of Greater China, Isabel Ge Mahe, expressed pride in fostering stronger connections in China and expanding the company's footprint there
Apple Research China Iphone Sales Expansion Shanghai Shenzhen Lab Testing
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