I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
, Mark Gurman looks at Apple’s decision to launch three new MacBook Pro laptops while avoiding the MacBook Air.
"Apple had no choice but to launch three new components at the same time. The company has always aimed to put the regular M3 chip in the updated 24-inch iMac, and it needed the more powerful M3 Pro and M3 Max processors for the high-end MacBook Pros. So it couldn’t use the more staggered approach of the M2 generation.
And if you are hoping for the beautiful new Space Black colour. If you want the cool new look that features everywhere, you’ll have to buy the more expensive models.© 2022 Bloomberg Finance LP The 13-inch MacBook Pro was a key part of that. Apple was offering the faster Apple Silicon with a flexible desk-bound computer, a highly portable consumer laptop and a professionally focused laptop. This was something comfortable and non-threatening. For the first few months of Apple Silicon, it was the right marketing strategy.
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