I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
Next week, Apple will hold its annual Worldwide Developer Conference, where it will introduce several AI-based tools that will power the iPhone 16 family when the handsets are launched in September. Many of these tools will be available to older iPhones, but only the iPhone 15 Pro will make full use of them.
The likely reason is the A17 Pro chipset inside the Pro models. This is Apple’s latest Axx mobile chipset, and it is notable that Apple weakened the iPhone 15 and iPhone 15 Plus models by using the then-year-old A16 chipset. The extra power of the A17 Pro’s Neural engine, alongside the faster CPU and GPU cores, will be needed to run the on-device LLMs and generative AI routines.
There may be an option to offload some AI routines into the cloud. This is the approach taken by several Android manufacturers looking for more extensive AI processes or offering AI capabilities to lower-spec hardware. If this is the case, expect Apple to lean heavily into the privacy implications of AI in the cloud and how Apple will be able to mitigate this risk.
Iphone 16 Iphone 16 Pro Ai Generative Ai Llm Ios 18 A18 Pro Iphone 15 Pro Wwdc
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