Apple raises the prices for Apple TV+, Apple Arcade and Apple News+ in the U.S. and select international markets.
Apple said it was raising prices for some of its subscription services, following similar moves from other entertainment giants amid a competitive streaming environment.
The price to watch programs likeThe Morning Show or Ted Lasso on Apple TV+ was raised to $9.99 a month from $6.99. Apple Arcade now costs $6.99 a month, up from $4.99, while Apple News+ went to $12.99 a month from $9.99. “We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services,” Apple said in a statement to Barron’s.The price to stream movies and TV shows has been getting more expensive. Netflix increased the U.S. monthly price of its Premium and Basic plans last week. Walt Disney raised the price of the Disney+ Premium plan this month, and Discovery+, owned by parent Warner Bros.
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