Apple Isn’t Ready to Release Its Grip on the App Store

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Apple Isn’t Ready to Release Its Grip on the App Store
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In response to new rules, the iPhone maker announced drastic changes for users in Europe. But criticism is mounting that Apple’s new system only recreates old problems.

Politicians in Brussels have for years debated how best to loosen Big Tech companies’ grip over their closely guarded marketplaces. But it was only this week that Apple announced sweeping and drastic changes for its European users. For the first time, new EU rules have forced the company to entertain the idea that you can shop for apps outside of Apple’s own App Store, as well as allow browsers other than Apple’s own Safari to run on iOS with their full suite of features.

50 “core technology fee” for every download—made through Apple’s App Store or an alternative—once an app is downloaded more than one million times. “Especially for the big app developers with loads of downloads, who are the ones that really Apple make all their money from, that will rack up to a very high cost very quickly,” says Max von Thun, Europe director at Open Markets, a group dedicated to campaigning against monopolies.

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