Apple has removed its latest The Underdogs OOO ad campaign highlighting the benefits of using Apple products at work after major backlash.
Following the controversial iPad Pro ad, which caused Apple to step back from a broader campaign and even issue a rare apology note, the company seems to have lost its magic. It's now removing another campaign after online backlash. This time, Cupertino has removed its latest The Underdogs OOO campaign highlighting the benefits of using Apple products at work.
Even the House Committee on Tourism of the country has said it will ask Cupertino for clarification on this ad: “The government has a policy to promote soft power, but the advertisement severely affects Thailand’s image,” committee spokesperson Sarttra Sripan said. On the other hand, Apple said it had worked with Thai companies to produce this campaign, and it aimed to shed light on the culture positively.
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