Apple rolls out Macbooks with M2 chips in rare January launch - BusinessWorld Online

APPLE Inc. on Tuesday unveiled MacBooks powered by its new and faster M2 Pro and M2 Max chips in a surprise launch weeks ahead of its usual schedule.

The rollout of the devices using Apple’s latest versions of the M2 chip, which it debuted last year, is an outgrowth of the tech giant’s decision in 2020 to use semiconductors designed in-house after 15 years of relying on Intel’s technology.

The new Macbook Pro models were expected for months, but supply-chain issues meant the launch was delayed from last year to early 2023, Bloomberg News reported in October. “This is a great way of throwing things around and surprising the consumers and competitors,” Mr. Bjørhovde said, adding that the announcement could generate some hype at a time when the broader personal computer market is in a slump.

Apple said the new M2 Pro has nearly 20% more transistors than the M1 Pro and double the amount in M2, helping programs like Adobe Photoshop run heavy workloads “faster than ever.”

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