Apple's controversial ad is so hated that Xiaomi just copied it

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Apple's controversial ad is so hated that Xiaomi just copied it
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Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices.

Buy a brand new Galaxy S24 Ultra and get a free pair of Buds Pro2 and a free storage upgrade. Save up to $750 more with trade-in!iPad Pro M4

The critics said Apple went too far. By destructing these musical instruments, old-school arcade-style video games, record players, and other items, critics argued, Apple was sending a"wrong" and"distasteful" message of the new"replacing" the old. It's 2024 and, give or take, everybody is kind of worried about the possibility of Skynet taking over.After all, nobody wants to be replaced by AI. Also, nobody wants to see the things that made us laugh, think and feel good, get crushed in the name of a modern gadget.I'm not the biggest Apple fan out there. Not even close.

In fact, I'm not a"big fan" of any phone maker out there. I think each and every one of the brands has its fair share of shortcomings and issues. As Treebeard from The Lord of the Rings puts it:That's why it's kind of ironic that I'm going to… defend Apple. Okay, sort of. The ad, though controversial, is not that problematic for me. I think people saw the hydraulic press in the video as simplythem all into the new iPad Pro M4."The new Apple tablet is so powerful, it's got everything in it. It's so thin, yet full of amazing features and possibilities!" – that, I think, is the message the Cupertino team was trying to convey.

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