Tim Cook has made Apple the most valuable brand in the world – will this be a new success or a sign of the company’s problems?
“It’s showtime,” reads the invite for Apple’s next big launch. It sure is. On Monday at the 1,000-seat Steve Jobs Theatre in Apple’s $5bn space-age campus in Cupertino, California, the company’s chief executive, Tim Cook, will unveil his big plans to become a modern media mogul.
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