I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
Artificial Intelligence is widely regarded as the next big thing in mobile computing. Apple has been slow to react. What does this mean for the next generation of MacBook Pro and MacBook Air laptops?
While the iPhone could join the fray in September, the highly successful MacBook platform may not gain any dedicated AI hardware that will run AI-focused software until the release of the M4 chipset in early 2025.Apple is no stranger to creating this close partnership between the base hardware and the low-level software that runs on it.
This will be the case with artificial intelligence. Apple’s next deskbound chipset, the Apple Silicon M4, will no doubt offer more raw power and performance, but it will also have to address the AI revolution. With the competition already offering hardware-based AI silicon, consumers can see that Apple is behind the curve in terms of AI.
This year’s Worldwide Developer Conference will be the first public event where Apple can reply to the rise in AI and offer its own solutions. While it may be too early in the current M3’s production cycle to Osbourne it with details on the M4, Apple can set the scene with its software and development tools. It would be best if you also looked to the iPhone, which is arguably further back on the AI curve than rival smartphones.
Given the expected lifespan of a new laptop, any MacBook purchased now is going to be in use for a long time. And any MacBook purchased now is going to miss out on a potential boost to the AI storm that will hit over the next few years.
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