Apple is under more pressure than usual with this iPhone launch, which is set for mid-September.
Apple has set September 12 as the date for its biggest product-upgrade event of the year, when it’s set to unveil the iPhone 15 line and next-generation smartwatches.
Apple is under more pressure than usual with this iPhone launch. Its sales have slid for three straight quarters as the company contends with shaky demand for smartphones and other devices. The new products should help restore growth this holiday season — Apple’s biggest sales period of the year. Together, the iPhone and Apple Watch bring in the majority of the tech giant’s revenue., which will include two entry-level models and two high-end models.
Apple typically makes new iPhones available for pre-order on the Friday after their unveiling and begins delivering them to customers and stores one week later. The company also is planning to increase pricing on some of its higher-end models this year, Bloomberg News has reported.
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