Apple is pushing studio chiefs to oversee project budgets more closely in a bid to make its Apple TV Plus streaming business more sustainable.
Apple is known to spend billions of dollars on its Hollywood projects, but that could be set to change following production losses across the wider streaming industry. According to Bloomberg, Apple’s senior vice president of services Eddy Cue is pushing studio chiefs Zack Van Amburg and Jamie Erlicht to oversee project budgets more closely in a bid to make its Apple TV Plus streaming business more sustainable.
According to figures reported by Nielsen, Apple TV Plus accounts for 0.2 percent of US TV views, which is dwarfed by Netflix’s 8 percent. As it struggles to encroach on Netflix’s viewership figures, Apple is now quicker to cancel its original series projects compared to when the Apple TV Plus service first launched in 2019.
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