Apple Inc on Monday revamped its lineup of desktop and laptop Macs using its own processor chips ahead of its expected announcement of its first mixed-reality headset.
Apple did not make any major announcements about generative AI products similar to ChatGPT or Google's Bard search engine, but it quietly imbued several smaller features with AI, like live transcriptions of voice mails.
Apple also introduced a new version of the Mac Pro, its highest-performing desktop, with an M2 Ultra chip and a price tag starting at $6,999. The M2 Ultra chip is essentially two of Apple's largest M2 chips bonded together, a similar approach Apple took to boosting the performance of its M1 chips."For PC users, there's never been a better time to switch to a Mac," said John Ternus, Apple's senior vice president of hardware engineering.
The big highlight of the day is expected to be Apple unveiling a mixed-reality headset, its first big move into a new product category since the introduction of the Apple Watch nine years ago. Shares of the iPhone maker rose 2% to hit a record high of $184.95 ahead of the expected launch on Monday. Intel fell 3.5% after the Apple announcement.
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