Learn about Matt, a speaker and researcher who specializes in using psychology and neuroscience in marketing. Discover how he helps brands understand and serve their consumers.
Matt is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty , experiential marketing, and consumer decision-making . He is the author of several books on the subject and regularly contributes to major news outlets.
Matt also consults with various organizations, including Nike, to help them better understand and serve their consumers
Psychology Neuroscience Marketing Brand Loyalty Consumer Decision-Making
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