Undrafted free agent guard Keaton Bills will wear No. 60 for the Buffalo Bills. You can't make this up.
you make this up? The premise is too esoteric, too absurd, too ‘on-the-nose’ to work in fiction—which makes the fact that it’s occurring in realityUtah guard Keaton Bills fell through the cracks of the 2024 NFL Draft after a reliable five-year stint in Salt Lake City, signing with, objectively, the funniest possible team as an undrafted free agent.It’s a signing that makes as much sense from a football perspective as it does from a marketing one.
Buffalo has historically valued offensive line depth under general manager Brandon Beane and head coach Sean McDermott; though Bills is a long shot to make the team’s 53-man roster given the crowded nature of the room, Buffalo obviously sees something in the Utah native, and he currently projects as a prime practice squad candidate.
And though the primary motivation for the signing is rooted in football, the team is cashing in on the inherent marketing potential. Upon formally putting pen to paper on Thursday, Bills was assigned, in hindsight, the only uniform number that makes sense—No. 60, a number representative of the year the Buffalo Bills were founded.
Bills’ jersey is perhaps going to be the most sought-after undrafted free agent merchandise in Buffalo history, as his uniform is representative of the entire franchise’s history and legacy. Fans will have their first opportunity to see it in action on Friday as the team’s rookie minicamp commences.
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