The 56-storey building has a distinct vernacular that marks it apart from its Ginza neighbours
, the sweeping, 56-storey building has a distinct vernacular that marks it apart from its Ginza neighbours.. ‘When I held a piece of Loro Piana fabric in my hand it evoked a certain airiness, yet possessed a sense of dignity,’ Aoki explains. ‘Its surface, comprised of countless, intricate lines of indiscernible threads, would tremble ever so lightly in a gentle breeze.’Echoing the motion of moving fabric, the solid façade of the building appears to wave, flag-like in the wind.
New, Ginza-specific offerings created for this boutique include the ‘Inside Out’ bag, developed in the tones of Aoki’s architecture, with a Cashmere Storm System interior recall the kummel and steel of the facade. Symbolising the deep bond between the Italian house and Japan, the new capsule collection makes use of fabric woven from the lotus.
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