‘I thought it would be interesting to place a focus on settings rather than seasons,’ says May Kaan, co-founder of the Rotterdam-based womenswear label, which launches with a lake house-inspire...
‘I thought it would be interesting to place a focus on settings rather than seasons,’ says May Kaan, co-founder of the Rotterdam-based womenswear label, which launches with a lake house-inspired collectionWe have items of clothing in our wardrobes that we reserve for specific locations: a fluid white cotton dress that’s fit only for white-sanded shorelines; a tweed blazer that’s strictly for the countryside; a snuggly Aran-knit jumper that’s saved for self-care in a remote house without Wi-Fi.
For Francon Editions’ debut collection – which is available to pre-order – May had a specific archetypal building in mind: the lake house near Rotterdam that she owns with her co-founder and architect husband Kees Kaan, of . ‘I dress completely differently there than in the city,’ Kaan says. ‘We often have guests to stay, so sometimes I want to show off a little more than, say, when I’m in the office.
There’s an easy elegance to the resulting Lake House collection, dreamt up in collaboration with Francon Editions’ head of design Fira Rietveld, who has worked at The Row and. Think pieces which are exquisitely well-suited to an evening lounging by an open fire or for flaunting around a swimming pool: a satin jacquard kimono in fiery orange, etched with a hand-drawn floral print; wide-legged wool crepe trousers in frothy cappuccino; and a smocked sleeve shirt dress.
There’s a dazzling sense of ‘dress up’ to the Rose jacket, a narrow woven jacquard silhouette with a relaxed zip fastening, its glittering botanical details inspired by the Dutch flower. The Saskia dress, a hybrid piece that can be styled alone or with trousers, for example, has 41 buttons that can be fastened according to personal taste. ‘You could open it very high and wear it with a swimsuit, or layer it with another piece,’ Kaan says.
For Francon Editions’ upcoming collections, May has a host of other archetypal architectural settings in mind: the tower, cabin, palazzo and chalet. ‘The concept behind “Tower” dressing is that you’re leaving your home in the city in an outfit that needs to work all day, perhaps if you’re going to the office and then to a cocktail party.’
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
An Italian Adventure with Stephen ShorePoolside scenes c/o colour photography pioneer Stephen Shore 💦 See more of Shore’s work here ➡️ 📸 is Stephen Shore, Ginger Shore, Causeway Inn, Tampa, Florida, November 17, 1977
Read more »
13 unique baby names inspired by foodFrom Clementine to Peaches, here are our favourite baby names inspired by food and drink
Read more »
Zara McDermott stuns in new swimwear brand made for women with bigger bustsStruggling to find swimwear to suit your bust? Fear not as Summer Club The Label has launched a collection made for all shapes and sizes...
Read more »
21 best Instagram accounts to follow for heavenly wedding inspoThis is the jackpot for frothy tulle dresses and delicate nail art 👰💫
Read more »
16 Fashion Editor-approved pieces from the EPIC Marks & Spencer summer sale16 Fashion Editor-approved pieces from the EPIC Marks & Spencer summer sale.
Read more »
It’s game on for Super Mario and Tag HeuerSuper Mario is brought to playful life by Tag Heuer in a special gaming-inspired limited edition of the Tag Heuer Connected,\u00a0marking the beginning of a long-standing collaboration between Nintendo and the watch brand.\nIn tune with the times, Mario has \u2013 like many of us \u2013 opted for a...
Read more »