Immersive experiences are changing how we view art, are they the future? Meet the team behind Frameless…
became a very important tool, telling me:"We found Unreal to be very useful in the end, because what we did is we made a fake video game platform, if you will, where you can take a gaming joystick and navigate through the space and see how it looked, because they were still building it when we recreated the animation."
When the immersive experience was being developed Atwood tells me how he would stand in areas of a room and imagine how the art would be animated and where the audio will come into play, and how different sounds and musical notes are heard in different areas of a room as the image builds and moves. The goal of an immersive experience like Frameless is to “honour the artists and their vision” and enhance the artwork through technology, “not recreate something from their masterpiece,” explains O'Connor.
There are already plans to launch versions of Frameless around the world and connect them digitally. Atwood tells me each location would celebrate the art of the local culture but being digital these immersive exhibitions can have a global presence. Art could be rotated amongst the Frameless spaces and even offer global timed launches.
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