The “anomalous-is-bad” stereotype assumes negative traits in people with facial anomalies. Faces with palsies and scars are seen as less warm and less competent and are dehumanized.
Negative personality traits are projected on people with facial anomalies, such as scars and palsies.Imagine strolling down a quiet side street in an unfamiliar city. A stranger walks rapidly toward you. You have no idea who they are nor their reason for approaching. You know nothing about their intentions. We often judge people quickly, especially in such instances. We do so based on appearance: what they look like and how they move.
This storytelling process is called “face-reading.” We read other people’s faces to infer psychological traits. A common form of face reading is assuming that attractive people are also good people. This conflation of aesthetic and moral values, a “beauty-is-good” stereotype, influences behavior, like pursuing partners, hiring people, giving students grades, and choosing who to sit next to on a bus. More troubling, we tend to give attractive criminals lesser punishments.traits.
We found that faces with both palsies and scars were perceived as less warm and less competent . Viewers also dehumanized these faces with anomalies more than those same faces without scars or palsies. They were judged to be more like animals and machines than like humans. Responses did not differ between scars and palsies. However, if anomalous faces were also seen as more attractive, this perception somewhat mitigated the strength of the negative bias.
The misreading of faces is a disheartening aspect of human nature. The judgments occur quickly before reason enters our thinking and bias our behavior. Can we counteract this reflexive response? If culture contributes to these stereotypes, perhaps culture can dismantle them. Interventions that pair anomalous faces with positive traits might help reduce biases. Activist groups like Facial Equality International and Changing Faces are raising awareness about these stereotypes.
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