Army urges under-confident young people to sign up

Social media addicts, gym junkies and binge-drinkers are all targets of the recruitment drive.

Two images featured in the campaign are collages of muscular arms and torsos alongside the tagline:"Confidence can be built for a summertime or it can last a lifetime."

13,520 people joined the regular armed forces in the 12 months to August 2019 - an increase of 1,593 compared to the previous year. But 14,880 people also left, up from 14,860 in 2018. Last year's recruitment campaign saw a record number of applications - proof, say the Army and Capita, that the situation is improving.The bottom line is that numbers are still falling, with the regular Army now more than 8,000 troops below its target strength.showing worrying levels of dissatisfaction and frustration with service life.

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