Can a football shirt ever be worth £110? And why do football clubs allow the manufacturers to pump up the prices so much? They hardly see any of the money, says JohnnyTheNic
The people making the money are the companies in between the factory and the store. Understandably, fans think they’re putting money into the club coffers by buying the shirt, but in fact most of it is going to the likes of Nike or Adidas and definitely not the people actually manufacturing the shirts in factories in somewhere that isn’t here.
Or better still give them away for free and make up the shortfall in revenue by charging more to sponsors on the basis that they’d be seen and worn by many more people. The shirt is more important to fans than pretty much anything else. It is all part of the brand of the club. Everything and everyone else in football comes and goes, but the shirt is always there, which is why fans get annoyed when the shirt changes markedly. This is culture and heritage and the latest dumb owner who thinks football is showbusiness, messes with it at their peril. Asking over £100 suggests the underlying assumption is that the more you pay, the more it shows you care.
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