We think of ourselves as rational people. So why do we chase after things we don't need?
However, feelings of scarcity for many other people are socially and culturally induced.When I was teaching, I sometimes asked my students:Based on those conversations, I can report that people tended to say they are. As the students saw it, there are only so many spots in a first-year class, rooms in the dorm, and chairs in the lunchroom. Only some people will get A’s and B’s and ultimately graduate “with honors.” Getting into, and through, graduate school only exacerbates these challenges.
Psychologists focus on scarcity as a perception that what we want is in short supply or otherwise difficult to obtain. Because we cannot easily obtain the “good” in question, that quest preoccupies us. The object denied to us grows in importance in our minds. We lose sight of other important things we should be doing. Some of our strategies for getting what we want become irrational, even fantastic.
The commitment to have what others in our reference groups value is part of our social nature. More precisely, it is a manifestation of our search for identity. Who doesn’t want to belong to a group of their choosing—and, in so doing, to take on its beliefs, standards, and forms of possession? Firmly ensconced in that group, most of us want to rise within it, to have a respected position and the resources that attend this.
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