Maria Cristina Didero is an independent design curator, consultant and author, who has contributed to many publications over the years; she is currently Milan editor of Wallpaper* . Didero has consulted for companies such as Vitra, Fritz Hansen, Lexus, Fendi, Louis Vuitton, Valextra among others.
Off Giannoni & Santoni is an Italian brand with a mission to encourage connection with nature through art. Their latest project, dubbed New Egg, transforms the humble chicken coop into a work of art, marking the debut of the brand into the creative landscape.
Off and Vedovamazzei envisioned a diverse range of henhouses, each encapsulating unique narratives. From The Economist Hen , reflecting on exploitation and the tragedy of the commons, to The Bigot Hen , symbolising concerns about societal changes, each henhouse prompts reflection on our existence. Along with the chicken coops, the brand also launches a series of gastronomic products, from jellied eggs to biscuits and mayonnaise.