Ad Artist Nikita Gale brought one of the most fascinating explorations of performance through cars and guitars to FriezeOfficial this year.
. It is time-travel, too, that has been proved significant for the artist, whose category-defying works employ disparate, interwoven components such as concrete and light to communicate ideas that often draw inspiration from a nostalgic musical starting point with an interrogative slant.
For the piece presented at this year’s Frieze, the artist began by revisiting an idea that first emerged whilst completing a Masters in fine art at UCLA. “I had been doing research on parallel lines between automotive production and the development of rock and roll,” Gale explains.
With much of the early stages of this collaboration taking place across forced distances, Gale is evidently as excited to re-engage with audiences in this exuberant way as to re-examine the creative process as an artist through the collaboration with the engineers and designers at BMW. “I do think that when someone is having a good time making something you can usually tell,” the artist concludes, “there’s something that just gets infused into the work.
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