As ICFF starts, Poltrona Frau opens a new flagship, the latest in a long list of Italian furniture companies, to open in NoMad.
stretch near Kips Bay, according to residents, was kind of dead save for a sparse peppering of carpet and furniture stores. Over the course of the two decades that would follow, pricey rents in SoHo sparked an exodus of high-end interior design brands that eventually found a new home in what today is known as NoMad — aka the place to be if a foreign luxury interiors brand wants to prove themselves in the U.S.
“Based on my perspective and over 20 years of experience, I would say no.…Certainly the localization of many Italian companies in the design sector in NoMad was more the result of a series of circumstances linked to the real estate market than an actual strategic plan.
Italian firms have major representation in the area and in less than a year’s time, it has hosted a large number of openings, particularly of Italian companies. Poltrona Frau’s neighbors include, which opened in March. Nearby, Italian design company Dexelance opened the doors to a new hub in October last year, with dedicated showrooms for Meridiani and Davide Groppi on the first floor, and offices on the second.
About 20 projects including designer stores, hotels and restaurants were reported as in the works and expected to open over the next year or so, on top of the 32 businesses that opened during the second half of 2023.
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