After a Next advert was banned for the edited appearance of a model's legs, Rosy Edwards praises the move as someone who has had anorexia.
A Next advert has been banned by the Advertising Standards Agency for the appearance of the featured model’s ‘unhealthily thin’ legs Just when you thought we were getting somewhere with wellness over thinness, strong over skinny, retailer Next proves we’ve barely moved the needle. An advert for the company’s power stretch denim leggings has been banned by the Advertising Standards Agency for the appearance of the featured model’s ‘unhealthily thin’ legs.
The ‘heroin chic’ aesthetic was rife from the runway to through the high street – and perhaps Next’s now-banned advert is proof that it is making a stealth return. But when extreme thinness is promoted as an ideal – and that is what we are talking about, not just slender, they-could-use-a-sandwich physiques – women suffer. Everyone suffers, really. Men are not immune from being bombarded with imagery of idealised bodies, whether that’s chiselled, gym-honed musculature or slim torsos and faces.
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