Asda and Morrisons said they will cut prices as Brits grapple with the cost of living crisis
With money in pockets not going as far as it used to, customers have been turning to discount competitors Aldi and Lidl.
Asda is cutting prices on more than 100 popular products, including tea bags, rice and cheddar cheese, for the year.Asda said its products covered by the "dropped and locked" price pledge will see an average reduction of 12%, including a 25% drop in the price of a bag of Asda easy cook rice to 75p.
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