Asda announces BIG change
ASDA will axe its Smart Price value range and replace it with a new Just Essentials line as the cost-of-living crisis continues.
The supermarket revealed it will discontinue the old basics range and introduce 300 new products to stores.It will have 50% more products than Smart Price but will still offer customers "the same great value",The new value range will be in stores from May and will be rolled out across the summer.The grocer confirmed that it will continue to sell Smart Price products until they are replaced by Just Essentials.
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