It comes as supermarkets across the UK begin to lower prices on certain items
The supermarket said it was introducing the new policy to give customers “more control” over their spending during the cost of living crisis.Join our WhatsApp Top Stories and Breaking News group by clicking this link.
The price lock applies to branded and own-brand items, including cupboard essentials such as cereals, pasta and tea, as well as salads, burgers and ice cream. However the supermarket giant confirmed that prices of products included in the freeze would not change even if there are further commodity price drops during this period.Kris Comerford, Asda’s chief commercial officer, said: “We’re always looking at ways we can support our customers and communities throughout the year, which is why we’re locking the prices of hundreds of products until the end of August.
“We know that household budgets are tight at the moment, so we want to be able to offer the best value and give customers the confidence they can shop the products they love throughout summer.”Among the items which will be frozen until the end of August are:
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