The supermarket has said that it is beginning 2025 by focussing 'on our own great Asda Prices not competitor comparisons.'
Asda has confirmed that it has ended its Aldi and Lidl Price Match campaign just one year after it went available in all stores.
It comes as Asda is gearing up to launch its 'Rollback' incentive across all stores. The retailer explained that it has decided to start 20245 by focussing on "on our own great Asda Prices not competitor comparisons." We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like.If you’re curious, you can read our Privacy Notice.
Both incentives are available to shop online and in stores, with prices matched across more than 500 products at each retailer. The prices are usually advertised with the "Aldi price Match" bubble that is easy for shoppers to spot when shopping.
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