Asda has confirmed new changes to its Rewards loyalty scheme for Blue Light Card holders - how it affects you.
Asda has announced a change to its Rewards scheme which has left shoppers claiming they will be “shopping elsewhere”.
The supermarket revealed as of yesterday , customers who shop in-store with their Blue Light Card will receive less money off some items. The Blue Light Card was first introduced in the UK back in 2008 and offers more than 15,000 discounts on many brands for members of the emergency services, NHS, social care sector, and armed forces .When home delivery driver David from Asda Boston arrived at an elderly customer's flat to find that she was struggling in the darkness he quickly took it upon himself to fit a new lightbulb so she could see again.
An Asda spokesperson told the publisher: “Asda has worked with Blue Light Card since 2022 and we have saved Blue Light workers millions on their shopping in that time."From 25th April 2024, Blue Light Card members will get 5% back in their Asda Rewards Cashpot when buying selected Fresh products across…"We’re now introducing new and exclusive ways for cardholders to boost their Asda Rewards Cashpots, as well as offering 5% back in Cashpots on fresh food purchases.
Another added: “Shocking to be honest, changed from 10% off, to 10% cashback in rewards now down to 5% on even less. With over 1b in profits, shame on you @asda. Lost my custom.”“I had fully switched to Asda when the blue light deal originally started, it’s been tapered down to practically nothing, so I’ve gone back to aldi, it’s a shame because the 10% off was a big help,” shared this user.
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