Asda has ended its Price Match scheme with Aldi and Lidl, just a year after launching it. The supermarket claimed customers would save an average of 17% on products like cheese, tea bags, fruit, vegetables, chicken and fish. Asda will instead be launching a new Rollback campaign with lower prices across the store.
Asda has scrapped its Price Match scheme In January 2024, Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of lowering prices, the retailer claimed customers would save an average of 17% on products like cheese, tea bags, fruit, vegetables, chicken and fish, and get ‘the most from their budget’. However, flashforward to today and just 12 months later the Asda Price Match scheme has been axed.
Never mind Sainsbury’s still matches your prices.
ASDA PRICEMATCH ALDI LIDL ROLLBACK DISCOUNTS SUPERMARKET
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