Pia Alonzo Wurtzbach-Jauncey, Heart Evangelista, Wonyoung Jang & more were among the most impactful Asian celebrities at Paris Fashion Week, according to Launchmetrics.
The fall ready-to-wear shows in the French capital generated $425.5 million in media impact value as Asian celebrities continued to drive conversation around leading brands, according to a report released Thursday by data research and insights company, said during a webinar. “There is a real sensation of Paris being the center of the world at the moment.
Media and influencer voices continued to dominate the results. Mexican TikTok star Kunno was the top influencer, garnering $3.7 million in MIV. Among celebrities, Filipina model, actress and beauty queen Pia Alonzo Wurtzbach-Jauncey took the lead, with placements worth $6.8 million.
Reflecting the globalization of fashion, their influence extends well beyond their native countries, Jais noted. “They really impact global audiences. They also really play the game, and I would say unlike most celebrities — and I will not mention names — they take the time to sign autographs to their fans, take pictures, use really the right hashtags on their content,” he noted.
“APAC celebrities make really impeccable ambassadors, bringing more than just their power. They really strategically leverage their gigantic social media reach to promote not only themselves, but really the shows, and to maximize brand exposure across the diverse global audience,” he added. . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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