Asia rules the mobile world: more users, more often, generating more cash
"China's mobile gaming market has grown rapidly over the years to become the world's largest, but growth has leveled amidst an environment of increased competition and regulation. For game publishers based in China, overseas markets provide opportunities for international expansion and monetization for gaming publishers of all sizes,"Japan was a big market for Chinese game developers, who took nearly a quarter of the nation's market share.
Indonesia-based consumers spent $370 million on gaming in 2022, up from $260 million in 2019. Chinese spend was at over $42.3 billion in 2022, up from $33.1 billion in 2019.Time spent on shopping apps slowed down in terms of growth globally, but remained strong in India and Indonesia. India residents spent 8.7 billion hours shopping online in 2022, compared to Indonesia's 6.6 billion – though it's worth noting Indonesia has about one fifth India's population.
"Consumer spending growth hit some headwinds in top markets like China and Japan. Seven of the top ten apps saw YoY declines, including LINE, Facebook, and QQ. However, this was offset by strong growth from apps like TikTok, Snapchat, WePlay, and Zhihu," said data.ai.As for actually making money from apps, TikTok led the world. It became the second non-game app to surpass $6 billion in terms of all-time consumer spending.
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