ASMP Calls Out Adobe for Its ‘Shocking Dismissal of Photography’

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ASMP Calls Out Adobe for Its ‘Shocking Dismissal of Photography’
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The ASMP calls Adobe's latest round of ads urging users to 'skip the photoshoot' a 'shocking dismissal of photography.'

, calling the company’s latest round of ads a “shocking dismissal of photography and the photographers who have dedicated their lives to creating it.”The ASMP felt strongly about this statement, enough to write an open letter to the Silicon Valley software giant, calling them out for attacking the very creators it relies on.

“But while fighting these battles on these multiple fronts, photographers would not have expected to have to defend themselves from attack by the company whose products are inseparable from the current and past toolbox of the professional photographer. Put simply, why, Adobe, would you dismiss and discount all that your most fervent and loyal customers aspire to?

‘Adobe should take a hard look at how it describes photography and photographers and determine if you support this industry or wish to aid in its destruction.’ “While you may change your campaign, soften your language, or otherwise blunt this anger you find currently pointed in your direction, we hope that this is not a stopgap measure. Adobe should take a hard look at how it describes photography and photographers and determine if you support this industry or wish to aid in its destruction,” Marks adds.

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