Sakshi Venkatraman is a reporter for NBC Asian America.
A Bollywood throwback is resurfacing on social media this week as thousands of TikTok users participate in the viral “Asoka” makeup trend. The trend takes inspiration from a 2001 Hindi film of the same name, and it has creators styling themselves in Indian bridal hair, makeup and outfits to the beat of one of the movie’s songs. Creators of several cultural backgrounds are partaking, many amassing tens of millions of views and likes.
On TikTok, creators use transitions to document styling their look, getting ready to the beat of “Asoka” song “San Sanana.” Some South Asian creators have taken the Asoka trend one step further, not only recreating the modern bridal looks, but also the traditional ones used throughout the film. Some said they want to see more of that.
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