Dignity in Dying billboards promoting assisted suicide were covered with Samaritans mental health posters days before MPs debate a new bill.
The controversial posters were placed by Dignity in Dying, which backs the assisted suicide bill being debated by MPs on Friday Assisted dying adverts have sparked a poster war on the London Underground. The billboards – from the Dignity in Dying campaign group – sparked sparked outrage when they appeared at Westminster Tube station and Euston. Suicide prevention posters from the mental health charity Samaritans were soon taped over them, although these have now been removed.
On average, around 40 people die after being hit by trains on the London Underground each year, while hundreds more are saved by staff interventions. Many of those who die have chosen to end their lives, and critics of the billboard campaign fear the assisted suicide adverts could encourage more to make that choice. One person posted on X: ‘The trauma caused to TfL staff who witness suicide on the network, let alone loved ones of victims is enormous. This seems an extremely ill judged advert.
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