With share prices at record low, luxury carmaker faces struggle to realise ambitious ‘second century plan’
The Aston Martin Lagonda chief executive, Andy Palmer, clearly had his eye on his place in automotive history when he launched a grandiose “second century plan” for the carmaker in 2016. With seven new models in seven years, his vision prepared the way to the firm’s landmark stock exchange listing last October, which heralded a new era for the 106-year-old British marque.
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