Aston Villa have appointed an 'elite coach' in Unai Emery but they're not an elite club

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Aston Villa have appointed an 'elite coach' in Unai Emery but they're not an elite club
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Happy birthday Unai Emery. There's no doubt he is an 'elite coach' but why do Aston Villa need an elite coach? That's not the job here. Pete May has questions...

Aston Villa have appointed an ‘elite coach’ in Unai Emery but they’re not an elite clubWhat first attracted Aston Villa to the four-time Europa League winner Unai Emery?

Recent history suggests: not very. The current Premier League era is defined by the 2008 takeover of Manchester City, at which point the ‘big four’ became five. In the four years it took City to buy the title, the managers who achieved a top-six finish with ‘other’ clubs were Harry Redknapp , Martin O’Neill , and David Moyes and Alan Pardew .

This is not ‘can you do it on a wet Wednesday night in Stoke?’; it’s the reality that money has made the Premier League, for better and worse, a league like no other. At time of writing Villa are 17th in the table but 18th in all of Europe for their wage bill. Emery will get the obligatory January warchest™, but also third-string players earning more than anyone in his Villarreal squad.

Do four Europa League titles set Emery up to manage Villa? Among coaches who’ve won a major European trophy, eight have managed an ‘other’ English team since 2008 as I defined them above. It’s not a roll call of glory: Juande Ramos , Sven Goran Eriksson , Dick Advocaat , Quique Sanchez Flores , Rafael Benitez , Carlo Ancelotti , and Gérard Houllier and Roberto Di Matteo .

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