When Sony Corp. Group teases Gran Turismo it will really be showing off its new identity as a content-driven company.
PEDRO PASCAL and Bella Ramsey in a scene from The Last of Us, a Sony Pictures Television series which debuts on HBO on Jan. 15.its long-awaited adrenaline-fueled film adaptation of Sony PlayStation’s hit car-racing franchise at the CES 2023 technology trade show this week, it will really be showing off its new identity as a content-driven company.
The film’s appearance at CES on a stage typically reserved for big-screen TVs and robot pets caps $10 billion in investments in music, games, and animé over the last five years.is one of 10 game-inspired film and television projects in various stages of development., about a man hired to smuggle a 14-year-old girl across a pandemic-plagued America, debuts on Jan. 15.Last month, Amazon Prime Video orderedSony’s “creative entertainment” company approach extends beyond content.
Instead it struck deals to provide movies to Netflix and Walt Disney Co.’s Disney+ and series to HBO, Amazon, and Apple Inc.’s Apple TV+. Ms. Schaede said the company now has a coherent corporate narrative that would make it easier to unite the company’s divisions.When veteran media executive Tony Vinciquerra was recruited as chairman of Sony Pictures in 2017, the division was reeling after a string of box office flops including the 2016 reboot of thefranchise. DVD and Blu-ray disc revenue had plummeted under pressure from streaming services, and there were rumors of a possible sale, media executives said.
At best, these forced collaborations ended up as product placement in a movie or marketing promotion. At worst, they got in the way of adapting to the digital era.
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