The Swedish designer is a master at transforming trash into treasure. She’s been doing it her whole life.
Ellen Hodakova Larsson has a vision for the fashion world. “Imagine the kind of crazy creativity that would come about if we put restrictions on all brands so they couldn’t produce anything new?” she asks over Zoom. The Swedish designer is calling from outside her studio in Stockholm, dodging the rain while simultaneously satisfying her restless energy by moving from bench to bench every few minutes.
Larsson’s design aesthetic was born from her days of mending old clothes with her mother. While some designers salivate over a bolt of brand-new fabric, Larsson finds all that pretty uninspiring—she prefers to build on what already exists. “During school, I always felt it was hard to work with flat materials, things I couldn’t break or shape,” she says. So Larsson brought the techniques she learned at home into the classroom. “I’m not afraid of failure,” she says.
Larsson is no stranger to playing the industry game, but doing things her way. That approach led to an LVMH Prize nomination. Hodakova is now athe winner of which will be announced later this month. Despite her predominately laid-back attitude toward inside-baseball fashion, Larsson recognizes the necessity of a program akin to the Prize, which boasts a jury panel of industry bigwigs and an opportunity to win up to 300,000 euros.
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