Some reality TV stars do it for the money. Others to boost their popularity and launch their own perfume or underwear range.
And a high proportion embrace cosmetic surgery and look very impressive in swimwear.
Who shout 'w****r!' at him across the street. Who daubed 'Posh t**t' on the Jacob for MP board outside his mother's house in Somerset. Who loathe his very strong views on abortion, gay marriage and immigration. The gatherings of the local hunt on their gravel drive. The private chapel where Jacob says his prayers each night and keeps his collection of religious relics. The endless mountains of mashed potato the family devours.
'He's got the requisite thick skin – the hide of a rhino,' she says. 'I fervently wish people without thick skins didn't go into politics. Jacob never gets upset.' When the production company first got in touch, Jacob assumed it was a hoax. But it piqued his interest, so he passed it to his agent to double-check.But he liked the idea of this because he felt that, unlike I'm A Celebrity, or Strictly – not that he has been asked on either – would be about politics. 'They say politics is showbusiness for ugly people,' says Helena. 'Sorry, darling. I don't think that, obviously'.
But even if he had been asked, Jacob would never survive in the jungle. 'Far too uncomfortable! I like my creature comforts and I'm a fussy eater,' he cries.'I like roast beef and Yorkshire pudding. And rice pudding and bread and butter pudding. Proper food. I don't like rice, or noodles, or curry. Or funny vegetables like red cabbage. Or carrots or peas. Or broad beans.'
Now the show's tagline promises 'to show the man behind the myth'. But when I mention this, Jacob and Helena look a bit foxed.'It really is, 24-7!' chips in Helena. Read MoreEXCLUSIVE 'Spreadsheet man' Rishi Sunak ran the Tory train into the buffers, writes LIZ TRUSS Jacob is also relentlessly upbeat – even after losing his seat. 'Change is always quite exciting. One just carries on.' He rarely loses his temper and never cries. 'Why would I?' he asks. 'I've never thought that displays of emotion are terribly helpful. I'm not in favour of people wearing their hearts on their sleeves.
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