Sam Rubin helped pioneer early morning TV broadcasts at Channel 5, and his coverage of Hollywood tended to be largely positive.
KTLA entertainment reporter Sam Rubin was at the center of a local TV news revolution. Rubin, who died Friday of a heart attack at 64, became a central member of 'KTLA 5 Morning News' soon after its launch on July 8. 1991.
As an entertainment journalist, Rubin's principal approach was geared toward positive coverage of the subjects he interviewed. He was a favorite of publicists, and his interviews rarely featured probing questions. He would file reports on press junkets that would take him around the world and were paid for by studios, a practice that's repudiated by members of the press in an effort to provide fair and balanced coverage.
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