The designer's Fall 2024 collection was presented to just 100 people at his 650 Madison headquarters signaling a new mood for fashion.
Ralph Lauren’s runway bow is one of the most eagerly awaited in the fashion business, number one to see what he is wearing, and number two to see how warmly he acknowledges his family, always his most enthusiastic cheering section.
Several people got choked up, including executive vice president of men’s Jerry Lauren, who with his brother has been shaping American style for more than a half century. “I tell him every time, Ralph, it’s the best one you ever did,” he said afterward. “I wanted to do something very simple and easy,” he said during a preview. “It’s not one story, not one statement..I don’t think young women dress that way today, or anybody. They mix it up, they want to be casual and eclectic and have a voice.”. “I don’t have trendy statements….We’ve always been quiet and luxury. And we’ve always done menswear, menswear is big or cowboy hats, Western, all of those are part of us,” he said.
There was an art to the mix of a silver beaded backless T-shirt over gray suede pants, a blazer patch-worked from 12 different fabrics over chocolate brown leather pants, and a busted leather rancher jacket and pants with a cowboy hat and a short bandana necktie that managed somehow not to look costumey.
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