How we became suckers for the hard labor of self-optimization. By Jia Tolentino
The ideal woman has always been generic. I bet you can picture the version of her that runs the show today. She’s of indeterminate age but resolutely youthful presentation. She’s got glossy hair and the clean, shameless expression of a person who believes she was made to be looked at. She is often luxuriating when you see her – on remote beaches, under stars in the desert, across a carefully styled table, surrounded by beautiful possessions or photogenic friends.
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