On Saturday in Milan’s Duomo square, Remo Ruffini will throw an open-to-the-public birthday show for Moncler featuring precisely 1,952 models and performers.
Ruffini said: “All seven of the designers mean a lot to me and a lot to Moncler for different reasons. Pharrell has been an incredible relationship, and I remember for this mountain brand to have 2,000 people queuing in Paris for a jacket, that was a big moment of change. Then Thom and Giambattista represented another turning point for Moncler, because the day we decided – as a company with its history in climbing and skiing – to make catwalk shows, it was not obvious. I learned a lot from them.
He added: “I remember that I wanted it to look futuristic and I think we succeeded. I also remember we shut Paris down at that launch! The fans were crowding all in the street at Colette. The sunglasses too are another personal favourite of mine... Moncler has a way of making everything feel fresh and new, while also keeping it classic and timeless. People are still wearing those kinds of sunglasses to this day.
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