Cricket Australia (CA) are targeting a five-fold increase in average attendances at women's matches and quadrupling participation rates among young girls as part of a 10-year plan for the women's game.
Cricket - Women's One Day International Series - England v Australia - County Ground, Taunton, Britain - July 18, 2023 Australia's Annabel Sutherland celebrates with teammates after taking a catch to dismiss England's Alice Capsey off the bowling of Australia's Jess Jonassen Action Images via Reuters/Matthew ChildsMELBOURNE, April 30 - Cricket Australia are targeting a five-fold increase in average attendances at women's matches and quadrupling participation rates among...
However, women's cricket generates just 5% of the sport's total revenue in the country amid rising competition for global talent in T20 franchise leagues overseas. The 10-year plan also calls for boosting participation among girls aged five to 12 to 100,000 from 25,000, investing A$500 million in infrastructure and achieving a target of 40% female representation in key positions in administration.
CMPNY CRIC CYCS CYCS08 DLI ENTS GEN PRIVT RELX RELX1 SBIZ SOCI SPO WOM WSPO AU AUNZ ASIA
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