Public opinion is against him, as comments on LinkedIn go dark
Brian Krzanich's return to the CEO lounge has gone down like a lead balloon. The former Intel boss, who famously resigned after a highly publicized relationship with a subordinate, not to mention a botched 10nm chip rollout, has landed himself a new job at AI-driven automotive startup Cerence.
Yet rather than giving Cerence a pat on the back for the big name hire, the appointment of Brian has triggered backlash so fierce that Cerence opted for the nuclear option:For anyone who followed Intel's stumbles over the past decade, Krzanich's name still rings with the unmistakable clang of bad management decisions and missed opportunities. While he was overseeing Intel, the company's long-standing domination in the semiconductor market started to unravel.
So more to the now than the past, what is it that Cerence thinks Krzanich brings to the table? The company, which specializes in AI-powered voice assistants for vehicles, believes that Krzanich's experience of running a global tech juggernaut will help steer it through the competitive AI automotive landscape.
If the bet made on Krzanich by Cerence was meant to be a low-key acquisition, it seems to have miscalculated. As soon as the appointment was announced, the LinkedIn comments section exploded with tech industry insiders and a chorus of critics quick to remind the world of Krzanich's less-than-stellar track record. And Cerence's response to all this? It disabled all comments — everywhere.
So there we have it, regardless of what standing Cerence has in the automotive industry or how good its voice assistant and AI products may be, all the buzz right now is on its flagship appointment of Krzanich. While the company seemingly doesn't care too much about what the broader community thinks of the hire, we wish Cerence all the best with its new CEO, and whatever success or turbulence comes as a consequence.
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