The article discusses the argument that the recent move by AWS and Microsoft to reduce egress fees is more about marketing than substance. It highlights that egress fees only matter to a small portion of the customer base and that they still apply in certain scenarios. The article also mentions the opinions of industry experts and their views on the impact of egress fees on customer usage.
Chhabra argues there's more marketing in the move than substance, given that egress fees matter only to a small portion of the customer base . In scenarios where a customer might want one cloud provider to serve as a failover for another, egress fees would still apply, he said.
The AWS announcement that Chhabra co-authored with other Forrester analysts makes the point more specifically: 'For many, this serves more as marketing that might check some boxes in an RFP or even to meet portability requirements outlined in the US Department of Defense’s Joint Warfighting Cloud Capability policies.' Corey Quinn, chief cloud economist at The Duckbill Group, commented on Microsoft's egress enlightenment, stating that it's marketing to make new customers feel better. He also mentioned that wildly expensive egress mostly hurts ongoing usage and that nobody stays locked in because of egress. Quinn suggested a scenario in which an AWS customer wants to use a data lake in Azure, stating that it would get expensive on the Azure side, to the point where the customer would either have to do the compute in Azure or move/copy the data to AWS
AWS Microsoft Egress Fees Marketing Substance Customer Base Scenarios Failover Data Lake Azure Compute
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